The Lorax

This weekend, thousands of local families will enjoy the new animated movie The Lorax, about the furry Dr. Seuss creature who speaks for the trees. What they may not realize is that there are real-life Loraxes right here in our beautiful Green Cities.

Forterra and all of our Green City partners and stewards speak for the trees every single day. We are dedicated to planting and protecting trees — helping to preserve and grow the forest right here where we live.  Forterra’s Green Cities Program works with all of the Green City Partnerships on three core goals:

  • Connect people to nature and improve the quality of life in cities by restoring urban forests and natural areas
  • Galvanize an informed, involved, and active community around restoration and stewardship of our shared natural areas
  • Enhance the long-term sustainability of urban natural areas by removing invasive plants and maintaining functional ecosystems, and by establishing the resources to carry the program into the future

In the new movie The Lorax, all the Trufulla trees are gone. The forests have been destroyed, and young people dream of seeing a “real” tree.  In the movie, neighborhood streets are lined with man-made, artificial approximations of trees. Believe it or not, this vision isn’t as far from reality as you may think. The scary truth is that deforestation is happening not just in vast forests like the Amazon, but right here in American cities and towns.

A new report from the US Forest Service shows that our cities are losing 4 million trees each year. In communities across the country, this loss of canopy cover means Americans are losing out on the enormous benefits of healthy urban forests. Trees in cities help clean our air, reduce our energy use, manage stormwater overflow and mitigate water pollution. They keep us healthy and cool, while also keeping our neighborhoods green and beautiful.

The Lorax reminds all of us that humans and nature are inextricably intertwined, and that trees are essential for strong communities. We can’t just stand by—like the Lorax, we must do what we can to keep nature a part of our lives.

Forterra is a member of the national Alliance for Community Trees, and we hold activities throughout the year to promote the trees in Kent, Kirkland, Redmond, Seattle and Tacoma through our Green City Partnerships. Join us and become a real-life Lorax. Together, we can make our city cleaner, greener, and healthier. Learn more about becoming a part of a Green City Partnership.


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